Services for small business growth online.

I offer all these services for a flat fee over the time period you specify.

Plan prices	1 month - $2,500	3 months - $4,500
6 months - $5,250	9 months - $5,625	12 months - $6,000
Cost of 3rd party services and materials not included. Prices subject to change without notice. (AUD GST inc.) Register now for a discount.

Websites

The plan includes the development and maintenance of as many websites as may be required for your online strategy. It is not uncommon for a business to require more than one website each designed for it's own distinctive purpose. For example there could be one site for interaction with customers and another for internal use. Further approaches include brand specific sites for particular products or services you might sell. Often it can be most effective to emphasise a brand or product by giving it it's own website.

Website servers

Your website needs a server, or host. This is where we store all the files that make up your site in a secure environment so that they may be accessed by your website visitors. I will arrange a suitable cost effective host for your website and work with the host to ensure your site remains effectively operational. There is not one host that will fit all sites so we need to select the ones that offer the services your site will need.

Domain names

This is the address at which your website resides (eg craigswebs.com). Visitors use it to find and identify your site. You may require multiple domain names and their variants. (.com, .net, .com.au etc.) It is important that we maintain the currency of your domain name registration and ensure that all your important trademarks are protected by it.

Email servers

Any online strategy will use email at some point. We will make sure we have all the email addresses you need and that the servers that store and deliver your messages are up to the job. We can also help with minimising spam and provide technical support for setting up and maintaining your email on your office computers.

Technical support

For online success you will need to be sure that your office computers and network are operating effectively so you can readily respond to email, update content and prices on your website, monitor competitors and your own sites. I can provide limited technical support on most commonly found small office hardware and software to this end. I can also provide training on these systems.

Hardware items

Your online vision might require particular hardware items to be successful. These might for example include things such as barcode scanners, GSM modems, cameras and routers. Where needed I will specify, source and install these as part of the plan.

Consulting

To implement and drive your strategy to success we will need to spend a significant amount of time in discussions. We will take as much time as we need to get it right.

Blogs

Blogs are a great means of getting your message to your potential customers. They are used when you have fresh content that will be useful to customers on a regular basis. Blogs make it easy to publish that material and manage responses from readers. I will set up and administer your blog so that all you will need to do is to write the occaisional articles for posting.

MySpace

Social networking sites like MySpace, Facebook and LinkedIn (there are hundreds more)are the online form of networking. They can all be used in there own fashion to network with customers, associates and even competitors. Using them will also enhance your prescence online helping more people to discover your business. In general they are pretty easy to use but you might want some training or assistance with advanced features.

YouTube

YouTube makes sharing and publishing video content very easy. You can even incorporate other peoples videos into your own websites. For example I have done so here.

SMS gateways

If you want to use SMS as part of your online strategy you will need to eithier set up your own SMS gateway or interface to a 3rd party service. I will make sure that this all works perfectly for you and that the message costs are contained.

Content layout

Making a great looking layout is very important. Using the latest CSS and HTML methods we will make sure your layouts look right and are easy to maintain.

Copy writing

We will make sure that the text that appears on your website and supporting promotional material. We will ensure that it is effective in getting the message across and generating responses.

Imagery

Where needed I will coordinate with graphic artists and photographers to obtain the best imagery possible for your website.

Search engine optimisation

SEO is vital in making sure that the serach engines such Google will find your websites and list them high in the rankings. Activities range from helping with keyword identification and copywriting to ensure correct HTML tag content of documents.

Performance reporting

Your plan includes comprehensive reporting on the performance of your websites. This tracks data such as page hits, visit duration and most importantly conversions. At the end of each month you should be able to see just what sort of ROI your strategy is delivering.

Forums

Many online users spend many hours in forums discussing (through type) a wide range of subjects. Much of what they type is available to public viewing. It is important that you become aware of what is being discussed on the forums that is relevant to your business. You might want to participate in the discussions, monitor what is said about you or even start up your own forum. We will set up a forum if you want and also research what forums may be of relevance to your business. Forums are an ever changing landscape so it is important that this type of activity be ongoing.

Mobile phone content

With there being an active mobile phone for every man, woman and child in Australia it makes sense to focus a significant part of your efforts on this rapidly developing segement. Content needs to be specially designed for mobile screens and when coupled with SMS technology it becomes a very powerful tool indeed.

Databases

Maybe you require an automated quoting or booking system. Perhaps you want to keep track of visitor registrations. There are many uses for databases in an online strategy. I'll design, develop and maintain the databases and all the business logic needed to interface them with websites and your backend office systems. We can also incorporate any existing database systems such as inventory that you might have.

Programming of business logic

When the content on a page needs to change depending on the circumstances of the visitor to your site there needs to be some programming done to make sure the changes happen. This can be server side (eg PHP) or client side (eg JavaScript) scripting. Other programming would include processing of data prior to storage to databases or communicating through other media such as SMS.

Advertising campaigns

You can blow alot of money on pay per click (PPC) advertising campaigns so very careful management is vital. I will design and manage PPC campaigns and strategies to ensure they deliver a ROI by mesauring the cost benefits of each click.

Advertising revenue

By hosting other companies ads on your website you can earn revenue. I will show you how this is done and set up the pages to make the most of it. You can also develop revenue with your own advertising server.

Paid links

Part of good SEO is to have strong and relevant inbound links. These can be developed by simply paying to have your website listed on another website. This can be effective but you have to be careful as some sites can represent your site poorly both to visitors and to search engines. I will help you located suitable paid link sites and coordinate getting your link on them.

E-commerce

A fully functioned e-commerce system can be a very complex beast with a lot of coding behind it. From inventory management through to shopping carts, credit card processing and shipping. There are "out of the box" solutions that suit many situations or you might need custom coding of all or parts of your own system. I will manage the design and implementation of your e-commerce solution in the most cost effective manner suitable to your needs.

Google gadgets

These are small programs that are readliy developed and easily distributed to other people's websites and desktops. If you can identify a simple function (eg calculating shipping costs)that might be of value to customers or affiliated business I can write a google gadget that can be easily accessed and used by them.

Security

I will ensure that all the systems used in your online strategy are as secure as they possibly can be from hackers, phishers, spammers, trojans, viruses and any other nasties that are out there.

And much more...

This list is incomplete. If there is a service that you need and I haven't mentioned then please email me with your request.